# What is a sampling strategy for research

13.06.2021

Sampling Strategies Guide to Aid Your Research

Nov 09, · Sampling strategy is your method of choosing subjects from a population that will make a representative sample. The stressed word here is ‘ your ’ because you need to choose the sampling strategy according to the design of your research, including: Qualitative or quantitative research (see the following chapter to figure these out). Sampling strategy. The sampling strategy that you select in your dissertation should naturally flow from your chosen research design and research methods, as well as taking into account issues of research ethics. To set the sampling strategy that you will use in your dissertation, you need to follow three steps: (a) understand the key terms and basic principles; (b) determine which sampling .

Quantitative researchers are often interested in being able to make generalizations about groups larger than their study samples. While there are certainly instances when quantitative researchers rely on nonprobability samples e. The goals and techniques associated with probability samples differ from those of nonprobability samples.

The reason is that, in most cases, researchers who use probability sampling techniques are aiming to identify a representative sample A sample that resembles the population from which it was drawn in all the ways that are important for the research being conducted. A representative sample is one that resembles the population from which it was drawn in all the ways that are important for the research being conducted. In fact, generalizability is perhaps the key feature that distinguishes probability samples from nonprobability samples.

The important thing to remember about random selection here is that, as previously noted, it is a core principal of probability sampling.

If a researcher uses random selection techniques to draw a sample, he or she will be able to estimate how closely the sample represents the larger population from which it was drawn by estimating the sampling error.

Sampling error The extent to which a sample represents its population on a particular parameter. There are a variety of probability samples that researchers may use. These include simple random samples, systematic samples, stratified samples, and cluster samples.

Simple random samples The most basic type of probability sample; a researcher begins with a list of every member of his or her population of interest, numbers each element sequentially, and then randomly selects the elements from which he or she will collect data. Part of the reason for this may be the work involved in generating a simple random sample.

To draw a simple random sample, a researcher starts with a list of every single member, or element, of his or her population of interest.

This list is sometimes referred to as a sampling frame A list of all elements in a population. Once that list has been created, the researcher numbers each element sequentially and then randomly selects the elements from which he or she will collect data. To randomly select elements, researchers use a table of numbers that have been generated randomly. There are several possible sources for obtaining a random number table.

Some statistics and research methods textbooks offer such tables as appendices to the text. Perhaps a more accessible source is one of the many free random number generators how to play swf files in ubuntu on the Internet. As you might have guessed, drawing a simple random sample can be quite tedious.

Systematic sampling A researcher divides a study population into relevant subgroups then draws a sample from each subgroup. As with simple random samples, you must be able to produce a list of every one of your population elements. But what is kand where how much is it to go to college the list of population elements does one begin the selection process? In this case, your selection interval, or kis 4.

To arrive at 4, simply divide the total number of population elements by your desired sample size. This process is represented in Figure 7. Figure 7. To determine where on your list of population elements to what is the 100m world record selecting the names of the 25 men you will interview, select a random number between 1 and kand begin there.

This might be easier to understand if you can see it visually. Table 7. A total of 25 names have been selected. There is one clear instance in which systematic sampling should not be employed. If your sampling frame has any pattern to it, you could inadvertently introduce bias into your sample by using a systemic sampling strategy. This is sometimes referred to as the problem of periodicity The tendency for a pattern to occur at regular intervals.

Periodicity refers to the tendency for a pattern to occur at regular intervals. Perhaps you need to have your observations completed within 28 days and you wish to conduct four observations on randomly chosen days.

This formula leads us to a selection interval of 7. Do you notice any problems with our selection of observation days? My guess is that weekend use probably differs from weekday use, and that use may even vary during the week, just as class schedules do.

In cases such as this, where the sampling frame is cyclical, it would be better to use a stratified sampling technique A researcher divides the study population into relevant subgroups then draws a sample from within each subgroup. In stratified sampling, a researcher will divide the study population into relevant subgroups and then draw a sample from each subgroup. In this example, *what is a sampling strategy for research* might wish to first divide our sampling frame into two lists: weekend days and weekdays.

Once we have our two lists, we can then apply either simple random or systematic sampling techniques to each subgroup. Stratified sampling is a good technique to use when, as in our example, a subgroup of interest makes up a relatively small proportion of the overall sample. This, as you might imagine, is not always the case.

Just imagine trying to create a list of every single person with and without hair in the country. Even if you could find a way to generate such a list, attempting to do so might not be the most practical use of your time or resources.

When this is the case, researchers turn to cluster sampling. Cluster sampling A researcher begins by sampling groups of population elements and then selects elements from within those groups. Perhaps you are interested in the workplace experiences of public librarians.

Chances are good that obtaining a list of all librarians that work for public libraries would be rather difficult. Thus you could draw a random sample of libraries your cluster and then draw another random sample of elements in this case, librarians from within the libraries you initially selected.

Cluster sampling works in stages. In this example, we sampled in two stages. As you might have guessed, sampling in multiple stages does introduce the possibility of greater error each stage is subject to its own sampling errorbut it is nevertheless a highly efficient method. Intergenerational transmission of violence, threatened egoism, and reciprocity: A test of multiple pychosocial factors affecting intimate partner violence.

American Journal of Criminal Justice, 33— Specifically, the researchers randomly selected 14 classes on their campus and then drew a random subsample of students from those classes.

But you probably know from your experience with college classes that not all classes are the same size. So if Holt and Gillespie had simply randomly selected 14 classes and then selected the same number of students from each class to complete their survey, then students in the smaller of those classes would have had a greater chance of being selected for the study than students in the larger classes.

Keep in mind with random sampling the how to make buttons in java is to make sure that each element has the same chance of being selected. When clusters are of different sizes, as in the example of sampling college classes, researchers often use a method called probability proportionate to size A cluster sampling technique in which each cluster is given a chance of selection based on its size.

This means that they take into account that their clusters are of different sizes. They do this by giving clusters different chances of being selected based on their size so that each element within those clusters winds up having an how to insulate the house for winter chance of being selected. Previous Section. Table of Contents. Next Section. Define generalizability, and describe how it is achieved in probability samples.

Identify the various types of probability samples, and provide a brief description of each. Types of Probability Samples There are a variety of probability samples that researchers may use. Number Name Include in study? I used the list of top names for boys based on Social Security Administration statistics for this table. I often use baby name lists to come up with pseudonyms for field research subjects and interview participants.

See Family Education. Name lab. Number Day Include in study? Systematic Researcher selects every k th element from sampling frame. Stratified Researcher creates subgroups then randomly selects elements from each subgroup.

Cluster Researcher randomly selects clusters then randomly selects elements from selected clusters. Key Takeaways In probability sampling, the aim is to identify a sample that resembles the population from which it was drawn.

There are several types of probability samples including simple random samples, systematic samples, stratified samples, and cluster samples. Explain what happened to ellie on andy griffith show you could how to create dependency property in wpf each of the probability sampling techniques described earlier to recruit a sample for your study.

Of the four probability sample types described, which seems strongest to you? Which seems weakest?

Types of Probability Samples

In undergraduate and master's level dissertations, the Sampling Strategy section is an important component of your Research Strategy chapter (usually Chapter Three: Research Strategy). Apr 15, · The method you apply for selecting your participants is known as the sampling method. It helps in concluding the entire population based on the outcomes of the research. Example: If you want to research China's entire population, it isn’t easy to gather information from billion people. 9 rows · Apr 09, · Sampling in market research is of two types – probability sampling and non-probability.

Hire a Writer Get an experienced writer start working on your paper. Check Samples Review our samples before placing an order. Academic Library Learn how to draft academic papers. If you are performing research on a large community, organisation or country, then it may not be possible to collect data individually from each participant. To deal with this issue, you can use a group of a specific number of participants, and this group is referred to as a sample. The method you apply for selecting your participants is known as the sampling method.

It helps in concluding the entire population based on the outcomes of the research. You can use a sampling method by conducting your research on a specific number of participants and draw a conclusion about the entire population based on your study's outcomes. Before starting with the sampling methods, it is important to understand the difference between sample and population.

It is a group selected from the target population when you aim to study a large population. This group is considered as the representative of the overall targeted population. If you add the set of individuals with specific characteristics according to the research requirements, the resulting group is called the population. A list of all the elements from a population is known as the sampling frame. For instance, you are selecting a telephone directory of students or a list of social media users.

This information can be gathered by contacting any commercial organisation. Sometimes some errors are also possible in the sampling frame due to its discrepancy in selecting samples.

It is considered a subset of the population as it is selected to make the inference to the original population of a study.

The chances of accuracy are depended on the size of the population. The larger the size, the more accurate the study is. When it comes to census, the sample size is the same or parallel with the population size. But to maintain the budget and to consider the time frame, only a representative class is selected.

There are usually two methods of sampling which are used widely. These are considered the best methods:. This method of sampling is conducted by using the method of randomization. In this method, each individual has an equal and independent opportunity to be selected.

It has further sub-categories. The participants are selected randomly and assigned to the experimental group. It is known as probability sampling. In this type of sampling, method participants are selected according to the fixed period interval and starting point.

The fixed period interval can be calculated by dividing the sample size with the respective population size. Stratified sampling is a random selection of the participants by dividing them into strata and randomly selecting the participants from each level.

Even though if participants are selected randomly, they can be assigned to the various groups of comparison. It is a kind of sampling where the population is converted into the sub-groups called clusters. These sub-groups or clusters are then selected randomly as a sample. The selected group should have all the characteristics of other groups. Non-probability sampling techniques are often appropriate for exploratory and qualitative research.

This type of sample is not to test a hypothesis about a broad population but to develop an initial understanding of a small or under-researched population. This type of sampling is different from probability, as its criteria are unique.

The samples are not selected randomly; rather, these samples are selected according to the researcher's ability. This might result in a biased result, and participants may find it difficult to be a part of the sample. Still, this is a prevalent method. It has the following types:. This type of sampling is based on the aims of the research. Therefore, only such elements of the population will be selected, which are according to the research's purpose.

Example: You want to find out the opinion of people about jobs and businesses. You can select a few participants interested in doing jobs and a few interested in doing business. This type of sampling is used where the population is not defined or rare.

In this technique, one participant is selected according to defined criteria. After that, the same selected participant is asked to refer to other samples fulfilling the study's criteria. In this way, it goes enlarging its size with the help of the referral. Example: You can use it while conducting a study on the victims of physical harassment at workplaces. No matter how smoothly you approach them, not all women respond openly to your questions as they feel uncomfortable, or they get afraid of being humiliated.

You can select the people from these victims' circle ex: their colleagues, friends, relatives to get in touch with them and gather the required information for your research.

This type of sampling is applied according to availability. If the samples are not available easily, and the research is getting costly, this technique is applied to select the samples as per the convenience. Example: You want to research the election campaigns.

In this situation, you need to gather information from the available candidates political leaders, media persons, voters whenever and wherever you get any chance to meet them; otherwise, you will need to wait for the next election campaign. This type of sampling is done when some standards are already adjusted. In this sampling, the representatives are selected from the population. This selected sample should resemble all the characteristics traits of the population.

The size of the sample should reflect the. The participants are selected until sufficient information is gathered. Example: You want to identify and compare the high school's academic performance, and you are allowed to select only participants as per the standards of your study.

You can select 25 students of the ninth standard, 25 students of the tenth standard, 25 students of the eleventh standard, and 25 students of the twelfth standard.

It may cause a feeling of discrimination among the participants who are not selected for the study. The researcher needs to be skilled, experienced, and qualified to ensure efficient sampling.

It requires a lot of time, and results may not be reliable. Reliability and Validity April 15, Types of Variables April 15, Published by Carmen Troy at April 15, Revised on February 18, Table of Contents. Uses of Sampling Method 2. Difference between Population and Sample 3. Sampling Frame Vs. Sampling Size 4. Methods of Sampling 5. Simple Random Method 6. Non-probability Sampling 7. Advantages of Sampling Method 8.

Disadvantages of Sampling Method. Uses of Sampling Method The sampling method is used to: Gather data from a large group of population. Counter check on data collection. Speed up tabulation and publication of results. Increase the efficiency of the research. Conduct experimental research Obtain data for researches on population census.

What is the Difference between Population and Sample? Sample It is a group selected from the target population when you aim to study a large population. Example: Sample of 20 female cricketers. Example: The income of government teachers in India. Sampling Size Sampling Frame A list of all the elements from a population is known as the sampling frame.

Sampling Size It is considered a subset of the population as it is selected to make the inference to the original population of a study. Methods of Sampling There are usually two methods of sampling which are used widely. These are considered the best methods: Probability Method Non-Probability Method Probability Method This method of sampling is conducted by using the method of randomization.

Simple Random Method The participants are selected randomly and assigned to the experimental group. Example: You want to identify how much time people spend on social media. You need to randomly select the participants and assign a specific number of hours to spend on social media. Example: You want to find out the benefits of a balanced diet. You need to select the participants randomly and assign a balanced diet.

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