How to write a proposal letter to get sponsorship07.05.2021
How to Write a Sponsorship Letter (+ 7 Templates)
Requesting sponsorship for an organization or project requires a clear, concise and persuasive letter. A letter requesting sponsorship is a letter asking for money, but it does not always have to sound that way. The key to writing a successful sponsorship request letter is to keep it from sounding like just another lovestoryen.com A sponsorship letter typically asks a business or individual to contribute to an event, fundraising initiative or provide long-term support to a non-profit organization. Along with the obligatory tax receipt, the donor will be offered additional benefits for their support, such as priority seating at lovestoryen.com
Racing cars is a very expensive pastime. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races.
Sponsorships help defray these costs. A business or group sponsors a racer, providing monetary how to heal fatty liver. In return, the racer gives the organization publicity and extras, such as personal appearances. Most how to find angle of minimum deviation using spectrometer sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal.
Be sure to target each proposal to the specific potential sponsor. Generic sponsorship proposals have little chance of convincing would-be benefactors. Research the sponsor you are targeting. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking.
Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Gather the history of your racing career or racing team. Write down all important facts, such as the biographies of the racers and the team's success rate. Make a list of every racing expense you incurred over the past season and tally the entries. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total.
Write down every possible attribute you can give to a sponsor. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. You also may be able to offer experiences, such as hosting the company at the race track. Take pictures of you, your team and your car. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races.
Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Type an introductory letter, addressing it to the person in charge of the organization.
Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Thank the letter reader for his or her time and include all of your contact information. Organize the proposal in sections. First, provide a history of you and your racing team.
Work from the outlines you prepared to include all of the important details. Limit the history to no more than two typed pages. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding.
Explain the expenses you incur as a race car driver in the second section. You do not need to include every cost. Make your direct pitch. Ask the sponsor for a specific amount of money.
Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. Use your market research data to request a feasible amount.
Write what the sponsor will get in return, working from the list you have prepared. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Limit the photos to no more than one or two per page for the best aesthetic. Include contact information on the how to make a drop down list in wordpress letter and proposal.
Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Treat the race car sponsorship proposal as a business transaction. Do not plead. Approach the deal as a win-win for both sides. Tallulah Philange has worked as a journalist since Her work has appeared in the "Princeton N. Packet," "Destinations" magazine and in higher education publications. She also has edited and produced online content for those publications.
Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. By: Tallulah Philange. Published: 13 December, More Articles. Home Yoga Stretching.
START YOUR BUSINESS
Write the Proposal. Type an introductory letter, addressing it to the person in charge of the organization. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Thank the letter reader for his or lovestoryen.com
For nonprofits, one thing is certain: securing sponsorships with allies in the for-profit world is one of the most important steps you can take on the path to reaching your fundraising goals. Without the contributions of key sponsors, your nonprofit risks being unable to raise the money it needs to achieve its mission. Luckily, you have one effective tool up your sleeve: sponsorship letters. Sponsorship letters are one of the best ways to start a conversation between your nonprofit organization and a potential sponsor about forming a mutually beneficial partnership.
Not only do these letters outline why the potential sponsor would want to support your cause, but they also communicate how the sponsor can benefit from this partnership and how you see the fundraising relationship playing out. Is your nonprofit ready to secure a sponsor for your next campaign?
Check out these sponsorship request letter samples to get inspired:. You can also download these sponsorship letter templates to add to your fundraising arsenal at the end of this blog. Remember: just like our fundraising letter templates , these can easily be used as a template for an emailed sponsorship request, too.
Need help writing a fundraising letter? Download Templates. For many corporate sponsors, events hosted by your nonprofit offer a great opportunity to get the word out about their business and reach potential new customers. As you plan your next fundraising campaign, consider enlisting a business to sponsor one of your fundraising or stewardship events.
This could entail having them provide staff to help carry out the event, pay for the event venue, or pay for catering. In your sponsorship request letter, offer them a few ways they can show their support of your cause at your next event.
Check out this sponsorship letter for events to inspire your team:. On [date] we are planning to host a [type] fundraising event. At this event, we would [event activity] and raise money by [fundraising method]. However, we think our efforts would go even farther with [Company Name] as our official corporate sponsor.
Alternatively, your team could provide [service or donation amount] in your role as our sponsor. If your company is interested in being our official event sponsor, please reach out to us at [contact information]. For example, a small animal shelter might want a local business to sponsor their car wash fundraiser, whereas a regional advocacy group might enlist a Fortune company to sponsor a big-ticket gala event.
Another tip? This way, you can maximize the benefit of your partnership in the time leading up to your anchor event. One of the best long-term ways to partner with a corporate sponsor is to ask them to promote your cause to employees engaging in their matching gifts program. The sponsor could include a reference to your cause on their corporate philanthropy page, or they could agree to match gifts to your organization at a higher ratio than gifts to other causes.
In turn, your nonprofit would include their business on your website as a valued sponsor. Consider this corporate sponsorship letter that emphasizes a matching gifts partnership:.
At [Nonprofit Name], we value each and every donation we receive from our supporters. Particularly, we would be interested in being a featured nonprofit on your matching gifts program web page. In turn, we would highlight your business as a valuable sponsor. Through this partnership, we hope to help [Company Name] make the most of your corporate philanthropy budget while ensuring your employees maximize the impact of their gifts to our cause.
Please reach out to us at [contact information]. Many corporations have philanthropy programs in place that allocate a certain percentage of their overall budget to making charitable contributions, including matching employee gifts. By proactively sending out letters like these, your team automatically boosts your chances of securing a corporate sponsorship and tapping into their philanthropic giving budget.
When most people think of nonprofit organizations, traditional philanthropies and charities tend to come to mind. However, there are many other organizations in your community that have pressing fundraising needs, including local sports teams. Establishing partnerships with companies who are inspired by your team is a smart way to gain lasting funding while showing love back to a local business.
Try this sponsorship request letter sample the next time your team extends an invitation for a partnership. Teams like [Team Name] provide students between the ages of [age] and [age] a safe place to get physically active and make connections with their peers. Would [Company Name] be interested in serving as our official team sponsor? This would help your organization gain exposure among [Team Name] parents and in the broader [Community Name] area.
However, contributions of [amount] would help us fund [sports-focused goal]. If [Company Name] is excited by this proposal, please reach out to us at [contact information]. Securing a sponsor for your sports team is one of the best ways to sustainably fundraise for your organization. Your team can offer potential sponsors a dedicated banner at your games, a special appreciation message in your opening announcements, or even a spotlight on your social media profiles.
Since a large portion of your community has ties to your school either as parents, students, or alumni , a business would get a lot of advertising value from your partnership.
Make your proposal using a template like the one below that clearly shows your potential sponsor why this partnership is right for their business:. Will [Company Name] consider becoming a featured partner of [School Name]? Is [Company Name] ready to become a sponsored partner of [School Name]?
We look forward to hearing back from your team at [contact information]. Just like a sports team, your school can offer your sponsor advertising space in high traffic areas of your campus. Whatever you decide, emphasize the fact that your sponsor will grow awareness among multiple generations of your community, both parent and student alike.
Fundraising for your church can sometimes be a challenge. This is why your church should consider looking for a sponsor to help address your funding needs.
Seek out local businesses, regional companies, or even national corporations to contribute sponsorship funding to your church. Some congregants might even have existing relationships with local businesses you can leverage. Faith-driven companies will love to have the opportunity to support a church and assist in growing your congregation. Try sending out sponsorship request letters like the template below to inspire potential partners:.
Every year, [Church Name] achieves [mission goal] with the help of our [number] congregants and valued sponsors like you. Our church community needs to meet certain funding goals to be able to [achieve mission goal] and support our mission of [mission statement]. Will your company consider partnering with [Church Name] as our sponsor? Is [Company Name] ready to help support [mission] by sponsoring our congregation? Please reach out to us at [contact information] to get this partnership off the ground.
When setting the parameters of your sponsored relationship, there are lots of ways your church can offer value for your potential partner.
Your church can offer to feature the company on your website as a featured sponsor. At church events, you might share branded merchandise from the sponsor with your congregation.
Or, you could include the sponsor in your church newsletters. Whether your nonprofit is a family shelter, a faith-based charity, or even a school, sometimes you need to raise donations of items instead of raising money. A common example of this is accepting food donations. Many nonprofit organizations call on their supporters to provide donations of shelf-stable food like soup, cereal, peanut butter, and more. Check out this sponsorship letter template that asks for a food donation:.
Are you ready to become an official [Nonprofit Name] food sponsor? Contact us at [contact information] to learn more about our potential partnership. Reach out to local businesses like supermarkets and restaurants to provide a sponsored gift of food to your nonprofit.
Alternatively, you might send your letter to a company outside of the food service industry. They might purchase foodstuffs for your cause, or they can hold a food donation drive at their headquarters to gather supplies. Not every business has a budget for philanthropy, but food donations can be a great way to show support without breaking the bank.
In the previous section, we touched on in-kind gifts in the context of food donations. However, your nonprofit can propose a sponsorship in which the partner provides in-kind contributions of all sorts of goods. Sponsored partnerships of in-kind gifts are a great way to make sponsorship more accessible for smaller businesses, as well as more convenient for businesses of all sizes. Find a partner who already produces the goods you need so you can cut out the middleman.
Before you send your sponsorship request letter, determine what kind of goods or supplies your nonprofit needs to achieve its goals. Maybe you need someone to contribute manpower for a building project.
Or, you might need school supplies for a summer camp. Read our in-kind sponsorship request letter template to get inspired:. At [Nonprofit Name], it takes a lot of support from partners like you to achieve our mission. However, did you know you can show your support to our cause without making a monetary gift?
Since most nonprofit organizations are focused on raising actual money, your team might forget about seeking in-kind sponsorships. These contributions can be really valuable for all sorts of organizations. Because the sponsor is supplying all the resources you need, you can reallocate your fundraising revenue to other projects. Not only that, but in-kind sponsorships also make it easier for nonprofits to propose a sponsorship down the line in which your partner provides direct monetary contributions.
Does your nonprofit organization often host auctions? Whether in person or online, auction fundraising events are one of the best ways to engage your supporters and raise a good bit of money. Successful fundraisers know that the magic of a successful auction event lies in the items procured for it. Consider proposing a sponsorship in which a partner provides the items for the event. Instead of going around finding great auction items from a variety of sources, a carefully chosen sponsor can do this for you!
Many local businesses or even larger companies are likely willing to sponsor your auction, especially since it might bring them more business in the future. The items you receive will depend on the capabilities of the sponsor, so make sure to carefully consider who to reach out to.